Digital Marketing Tips: Should You Invest More in Paid or Organic?


Are you trying to put together a strong digital marketing campaign? If so, you have a lot of decisions to make. One of the most important decisions you have to make is whether you want to use organic marketing or paid search advertising.

Ultimately, the answer is that you are probably going to put both to use for your business. On the other hand, which one are you going to use more of? In order to answer this question, you have to understand the benefits and drawbacks of paid search advertising and organic marketing. What do you need to keep in mind?

What Are the Benefits of Paid Search Advertising?


The biggest benefit of using paid search advertising is that it is usually faster. For example, if you are trying to orchestrate an SEO campaign, it is going to take a while for you to publish high-quality content and get traction when it comes to search engines. Therefore, if you would like to get your name out there as quickly as possible, you will probably want to use paid search advertising.

A quick way to build brand recognition, there are numerous ways you can include paid search marketing in your digital marketing campaign. For example, you may want to run advertising campaigns and social media platforms. You can figure out what social media platforms your target market is using and pay to put advertisements on these platforms. You may also want to pay for advertising space on search engines.

We will select certain keywords that are relevant to your business. Then, you will purchase that additional space. There are countless ways you can incorporate paid search advertising as a part of your marketing campaign.

What Are the Benefits of Organic Marketing?


Organic SEO marketing refers to anything that refers to generating traffic using search engines. As long as you are not paying for space on search engine results, you are probably using organic marketing.

For example, if you publish content on a website and your website shows up on search engine results, people may click on a link to your website, creating organic traffic for you. The biggest benefit of organic marketing is that it has a relatively low cost. If you are willing to publish your content yourself, you may be able to orchestrate an organic marketing campaign for free.

On the other hand, you may want to spend a little bit of money on tools that can help you analyze your content and professionals who can help you publish content for you. Furthermore, organic marketing has an exponential return. For example, you can publish one piece of content and continue generating traffic using that piece of content for years.

Even though it does take some time to run an effective organic marketing campaign, it can help you generate a massive return on your digital marketing investment.

Are There Any Drawbacks to Note?


Of course, there are drawbacks to note of each method. The biggest drawback of paid search advertising at the amount of money you are going to spend. This is a linear investment. This means that for every customer you generate using paid search marketing, you are going to have to pay a cost.

Usually, you only pay for advertisements when someone clicks on the ad. Therefore, you have to get the most out of every paid advertisement you run. Even though this is a relatively fast way to generate traffic, you also have to know how to bid for ad space, how to create landing pages, and how to convert customers with as many clicks as possible.

The biggest drawback to organic search marketing is that it takes a long time to get this campaign going. If you are trying to build an online presence from the ground up, it may take you some time to generate a lot of traffic.

For example, you have to hire the right people, locate the right tools, figure out how to put these tools to use, and decide what types of organic content are working well for you. It also takes a lot of effort to orchestrate an effective organic marketing campaign.

Which One Is Better for Your Business?


Ultimately, you are probably going to use paid search marketing and organic marketing. If you want your digital marketing campaign to work effectively, you have to strike a balance between these two options. So, which is more important to you? Is it your money? Or is it your time?

If you have a lot of time but limited resources, then you will want to focus more on organic marketing. Even though it takes longer to get an organic marketing campaign off the ground, it does cost less money. If you want to minimize your financial burden, you will probably want to focus on organic marketing.

If you want to get your business off the ground as quickly as possible, then paid search marketing is the better option. Even though it does cost more money, you can immediately get your name in front of as many people as you want. As long as you choose the right keywords and add locations, you should be able to generate traffic quickly.

If you would like help striking a balance between organic marketing and paid search marketing, then you should rely on trained professionals who can help you. At BizIQ, they consistently place your needs ahead of our own. And their team will work with you in a one-on-one manner, tailoring their services to meet your expectations. They will help you get the most out of your digital marketing strategy.