Are Social Media Likes and Followers Still Important for Business Marketing?


If you are looking for digital marketing ventures for your business to get new business opportunities and better audience growth, social media is the best place to do so. Social media marketing offers one of the best ways to get traffic directed towards your online business and website and it still holds a crucial role in business marketing.

According to, one of the leading agencies for likes and follower generation, one of the most crucial aspects of social media marketing is to generate an ample amount of likes and followers for your business’s social media pages in order to attract more growth. According to many marketing experts, the amount of likes and followers on social media has a direct impact on the success rate of your marketing plan.

However, there are many business owners out there that still doubt if having likes and followers is as important as marketing experts make it out to be. To clear this confusion away, we will be listing several reasons why having likes and followers is still an important factor of business marketing and why it is crucial to the success of your social media marketing campaign. Read the article till the end so that you don’t miss out on these crucial details.

The amount of likes and followers you have affects user preference


Believe it or not, but in today’s world, the quality and expertise of your business can be evaluated solely on the basis of the likes and followers you have on your social media platforms. Research has shown that social media users are more likely to prefer availing the services of a business page that has more likes and followers than its competitors because it is usually a sign that other users prefer and trust the business too.

This directly implies that having a large number of likes on your social media posts and a large following on your Twitter, Instagram and Facebook can lead to more traffic coming along your way. Ever since the advent of the pandemic, a lot of people refer to online resources to evaluate how a business offers and one of these resources is the success they have had on their social media pages which is a big factor for many customers out there.

The formula is simple – if you want more users to prefer your business page over others and click on your business links to access your websites, then you need to have a surplus number of followers along with likes that exceeds the number your competitors have.

The more social media following and likes you have, the more engaging your business is


Let us present you a scenario – suppose user A is scrolling through his feed. While going through the various advertisements on the platform, user A stumbles on your advertised post that has 100 likes and the advertised post of your competitor who has about 1000 likes. Whose post will attract A’s attention the most? Your’s, or your competitor’s?

The answer couldn’t be simpler – your competitor’s. Any person who uses social media is attracted by the number of followers and likes a social media page has. The more followers on a page, the more eye catching it is for the user, and the likelier the chance that they will check the page out over others that don’t have nearly enough followers.

When it comes to choosing between different advertised posts, your users will only choose to deliver their spare attention to posts that actually look like they get attention from other users as well, making them twice as attractive and engaging as normal posts with a menial number of likes.

Having your audience as followers allows you to interact with them better


What’s better than finding out your product’s or service’s target demographic and audience by your audience on social media itself? When more and more users like your content and follow it, you have the ability to track their sources down using analytical and marketing tools. This way you can figure out exactly what demographic prefers your content the most and then target your marketing plans specifically for them.

More likes also means more comments and these comments can offer valuable insight about your business and its products, feedback on how you can improve them and even criticism for which features your audience dislikes and you should remove. There are a number of interactive benefits that can arise once you start getting high amounts of likes and followers on your social media pages. You can get more information about this on IGInstant.

Having your audience like your content also means that their timeline would show that they have recently liked your business page


This, in turn, can only attract more attention from the friends, family and followers of the user which indirectly leads more attention to your own page and business website. Having an increased amount of likes and a greater following gives your business more reputation.

If there is one thing in this world that can give your business the added reputation it needs on social media, it is a high amount of likes on your posts and a large following for your social media business profiles. When a potential client needs to confirm whether you are authentic or not, the first thing they will do is check your social media pages.

Having a considerable amount of followers on your profile and an adequate number of likes can help them be convinced that your business indeed deserves the amount of reputation it has received. Alternatively, a low amount of followers and likes can disprove all their positive beliefs about your business and make them think that you don’t have the expertise that they were expecting from you.

Remember – major companies always have an equally significant marketing influence in the industry to back the quality of their services and products and at the off chance that your business doesn’t have enough of the likes and followers required on your page, many potential clients will tend to stay away from your business.


There are several reasons why social media likes and followers are still an integral part for business marketing. We hope this article was insightful for you regarding that and if it was, please consider following our website for regular updates as it will help us out immensely.