If you are the owner or a manager of a business, there is no doubt that you are very busy. With so many balls to juggle, it can be easy just to focus on the next problem rather than taking a step back and looking at your business as a whole.
Once you take the time to take that step back and focus on the entirety of your business, it is easier to spot areas where additional profits can be made with very little effort on your part.
You are likely to find that the extra revenue created by this will make the time and effort involved seem well spent.
Change the style of your social media posts
If you are just using social media as a purely promotional tool and only mentioning your products and services, then you are missing a trick.
Posts of this nature tend to make an impact at first but, over time, will just be scrolled past, overlooked, and often lead to an unfollow.
Instead, intersperse these posts with insights into how your business works, some of the people involved, and where you stand on issues like diversity and sustainability.
This can build a stronger relationship with customers, especially those whose ethics line up with your own.
Ensure your website is reaching everybody it can
It might seem like common sense, but the chances are you are excluding a host of people who would like to use your website to find out more about your company and order your products but simply can’t.
This is because you have almost certainly neglected to think about those with different abilities when putting your website together.
This is easily fixable without any major software upgrades, as there are accessibility overlays for business websites available from specialist websites. These sites can also provide you with insights that will help you understand the needs involved.
Look at which areas of your business can be automated
There are more than likely going to be areas of your business that involve repetitive identical tasks like sending follow-up emails to customers asking for feedback about their purchase or telling them about new products.
This could be easily automated using CRM software that can do this for you. Other areas that could be easily automated might include sending invoices or compiling the payroll.
Re-examine the relationships with your suppliers
You might have had the same deal in place with your suppliers for some time now and not looked at them because you have been so busy.
By looking at the competitors to your current supplier, you might find that you could make a saving by ordering from them instead or simply using that as the basis of a new price negotiation.
You could also look at how much you order and when to see if this could be streamlined to make your operation more efficient or increased to get a better price due to buying in greater volume.
However, you will need to make sure you have enough storage available to do this before taking this step.
