Top 7 Trends in E-commerce Web Design


A huge market without borders is available to everyone who wants to realize their ambitions and enter a large market. And at the same time, it is important to understand what the prospects of the project are, because without a full understanding of this factor, it is impossible to plan anything.

Therefore, within the framework of the material, we will consider which trends will play a key role in the next 5 years.

1. Market growth: reasons and facts


With the rise in the use of AI, cryptocurrencies, VR and other emerging trends, significant changes are to be expected around the world. That is why, not having enough information, it is difficult to count on success.

Despite a major breakthrough in the development of e-commerce, not every company can offer really working solutions. Therefore, you need to carefully study the achievements of the agency before entering into a contract.

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2. The future is already today


It’s clear how important artificial intelligence is in the long run. Of course, mobile communications have a strong position here in three areas:

  • mobile payments,
  • mobile applications
  • and PWA

The importance of cryptocurrencies (20%), as well as virtual reality (20%), and augmented reality, will grow. Of course, we must not forget about the “Internet of Things” and “Big Data”, which were pointed out by 18% of people.

Free shipping and returns are strong trends in the future, so it is worth remembering that customer expectations are shifting towards more comfort and convenience in terms of the shopping process, not only from the e-commerce platform itself, but also from the delivery itself.

3. Actual directions


This part introduces you to some of the e-commerce trends identified by e-commerce experts around the world. Understanding trends is the first step to starting your own project by ordering it from an e-commerce website design company. Some of the most important e-commerce areas of the future include:

  • Artificial Intelligence (AI)
  • Social commerce
  • Marketplace
  • Mobile applications
  • Mobile payments
  • Safety
  • Internet of Things Internet of Things.
  • Artificial Intelligence (AI)

AI is already present in almost every aspect of e-commerce. From recommendation systems and personalization to visual search. Based on large amounts of data and improved machine learning, AI allows us to make recommendations based on real user behavior, often in real time.

Examples from Netflix or Amazon show that using artificial intelligence is a great way to help users navigate the content and products they are currently looking for. When combined with mobile devices and personal assistants, AI creates a powerful tool for shoppers. Finding products using visual search or placing orders using voice assistants is easy. So in the coming years, we will see tremendous growth in global artificial intelligence.

4. Social commerce


On this point, it is worth briefly expanding the concept of social commerce, because probably not everyone knows about it. Social commerce is nothing more than the use of social media sites in the context of e-commerce. Here they can be divided into two areas:

Transferring e-commerce to social media, such as the ability to shop directly from social media. This solution was implemented by Instagram, allowing you to shop directly from its platform. Another example of such a solution is Buy Now on Facebook or Snapchat.

Implementing social media features in online stores This refers to solutions such as co-op purchases, shopping lists, user reviews of products, and many other features they get from social media.

On average, a user spends 142 minutes a day on social networks. This is the time when users are chatting on their network, but users are also discovering new products and following their favorite brands, making this the perfect opportunity to sell products. This year, social media penetration has already reached 45% globally. On average, a user spends 142 minutes a day on social networks. Snapchat also launched e-commerce solutions directly on their platforms

5. You Can Try Out Asymmetric Layouts 


Speaking of web design trends, something you can often see in ecommerce stores of today is the asymmetric layout. However, will this guarantee success or the improvement of sales? Well, it depends only on your talent for designing a website. 

Many ecommerce stores overdo it which makes their website weird and odd. That is the reason why you need to start with a proper idea and plan to turn your creativity into reality. Find the right formula and ensure it will be eye-pleasing for everyone. If you don’t manage to do that, the potential customers will leave the websites immediately after they see your landing page. 

6. What About Typo-Based Designs?


You probably already know that marketing trends are changing too often. Let’s get back to 2010 for a second. As you know, the textual content was extremely important during that period. Almost every marketing team invested a lot more effort to write appropriate copy compared to the amount of energy they invested in the design of the landing pages, product pages, and other parts of the website

Things are different only 10 years later. People do not like to read a lot. Of course, this doesn’t mean you should underestimate the importance of the content you share on your ecommerce website, but it is essential to find the best possible way to do it. If you add more art to your pages, there is a big chance you will manage to convert your leads into sales. 

If you simply need to share long-form content, then you will probably have to use typography-based design. This will impress the visitor and convince him to read the message that you have to send. 

7. Spend More Time on Analyzing the Proper Colors 


Human eye and attention are ungrateful. You have around a minute and a half on average (in many cases less than that) to convince the visitor to stay on your website. Logically, the reason why they will not leave is closely connected with the design of your ecommerce website.

More precisely, you will need to ensure the colors on your website are eye-pleasing and comfortable. In today’s world, people will not enjoy dark colors. Instead of that, your website should contain bright colors. Of course, there is always an option to keep things simple and add only black and white colors.

However, if you decide on that move, ensure that you are doing the right thing. You can always hire someone or consult with experts and gather some pieces of information in that way. People that use black and white combinations usually do that because they want to make some sort of contrast. Yet, no one says that you need to use completely different colors.

For instance, you can use the contrast within one color. If you are selling health-related products, then you can use the combination of darker and lighter green. Of course, these combinations need to be connected with the style and storyline of your brand, and that is something you mustn’t forget.