Have you noticed more businesses are displaying ads on digital LCD screens inside their store? Maybe you’ve observed this kind of digital advertising in the mall, or even on a billboard along the highway.
Digital signage has become a popular advertising channel for business owners across the planet. In 2023, the digital signage market was valued at $5 billion, with an expected CAGR of 6% all the way through 2028.
In the coming years, the digital signage market will be driven by a few key technologies, including:
· Gesture-based displays
· Touch screen displays
· Multi-touch displays
– Innovative software applications
The current market is already driven by these factors, but in the future, it will also be driven by various display technologies that improve the quality of the content. For instance, LCD, LED, OLED, and Super AMOLED are among the available display options, and each offers its own advantages.
AMOLED displays will be the future of digital advertising
LCD displays have been around for a while. These displays contain liquid pixels illuminated by light behind the screen. They work, but they’re not as eye-catching as AMOLED displays.
AMOLED displays also use liquid pixels, but the substance is self-illuminating. Combined with active-matrix technology, AMOLED displays are noticeably brighter than all other displays, including OLED.
No doubt, it won’t be long before AMOLED displays will become the standard for digital signage. The displays have intense colors, deep, dark blacks, and sharp contrast ratios. When high definition meets AMOLED, the visuals are almost life-like.
Digital signage will help your businesses get results
What kind of results are you looking for in your business? More sales? Email addresses? Upsells?
Digital signage can help you get all of these. But the benefits aren’t limited to advertising. You might be surprised to learn that digital signage may be used for more than just promotions to customers.
For example, companies that employ remote workers use digital displays to keep their entire workforce connected. A digital signage display like this one from Visix.com makes a great monitor for virtual meetings between in-house workers and remote employees.
Your remote employees probably love their freedom, but might also miss being around other workers. Hosting meetings on a digital display will help them feel less isolated from the rest of the team. Using AMOLED technology will make your meetings feel more personal, at least for team members in the office.
In addition to supporting remote employees, here are other ways in which digital signage can help your business generate revenue.
How digital signage delivers effective marketing messages
Digital signage operates best in tandem with effective marketing messages. A display will help you catch attention swiftly, but you have to follow up with strong marketing messages that will move consumers into action, such as signing up for your email list or making a purchase.
In person, people are naturally drawn to video content when it plays out in the open. Even decades ago, department stores drew massive crowds from outdoors by showing a movie on a television set inside a picture window.
The scenario of people gathering around a department store window to watch TV through the window is depicted in many classic movies. Using video to capture consumer attention is an old marketing trick. The contemporary difference is that today’s monitors are flat and can be interactive.
Interactive digital signage is a secret weapon for marketing
Compared to static advertising such as billboards, print ads, and posters, live video interactions carry more weight. Consumers remember video ads more completely—and for a longer period of time.
Ads displayed on a digital screen are more engaging than printed matter. Movement and sound coming from a digital screen can even catch someone’s attention when they’re busy or focusing on something else.
When consumers perceive motion on a screen, they want to know more about what’s going on. Most people will walk over to investigate. It’s not as easy to imagine someone picking up a print ad they happen to see lying on a bench or table somewhere.
Digital signage facilitates live interactions
When your customers visit your website, there’s no live exchange. Even though you might send them a welcoming email seconds after they sign up for your mailing list, it’s still not a back-and-forth live exchange.
Imagine being able to interact with your customers and leads in real time. You could do that with digital signage software that’s deployed on a touch screen display monitor.
Say you run a mail center with a touch screen display in the lobby. You could sit in the back of the store (or at home) and speak with customers live in order to answer questions while they wait in line.
Interactive digital signage can be used for:
· Speeding up wait times by offering self-help services
· Helping people troubleshoot using a self-service model
· Allowing customers to push a button to get live help
· Providing directions in places that have multiple businesses
· Collecting email addresses
· Building your brand through positive, informative interactions
· Catching attention with creative ads that are triggered by motion or sound
· Creating seasonal menus that display seasonal upsells and promotions
In addition to marketing efforts, perhaps the most useful way a business may employ digital signage is by creating self-service kiosks for fast food restaurants. These kiosks enable customers to order while being exposed to marketing messages for upsells and promotions.
They can even add a tip for the workers with their payment. Studies have shown that people are more likely to tip when prompted. Some will regard this practice as objectionable in a business that doesn’t serve food, though.
The possibilities are endless
If you start using digital signage software to run your ads on a display screen, you’ll be limited only by your ability to craft effective marketing messages. The possibilities for deploying this technology are endless.
Whether you use it for generating emails, closing sales, or just helping people obtain information, digital signage can be a fantastic tool in your marketing toolbox.
