7 Things Your Competitors Know About Real Estate Website Templates

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There are a lot of property websites out there, so you need to have something unique and interesting to stand out. Because custom web design can be quite expensive, real estate website templates may be an ideal place to start. They come with all the essential features and are highly customizable to suit your needs. Plus, they are a fast and cheap option for having a high-quality online presence, especially for those who may not have the time, resources, or technical skills.

It’s critical to keep in mind that your rivals have already seen the value of real estate web themes, giving them an edge in terms of efficiency and cost-effectiveness. Hence, you can put your online presence on the same level and focus on creating bespoke content and branding to set yourself apart from the competition.

Easy to Find

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Due to the rise of online marketplaces like TemplateMonster, there are many different real estate website themes, with designs that range from simple to complex. This allows realtors to select a design that fits their needs and budget, as well as their branding.

TemplateMonster is a place where you’ll find hundreds of themes. You can filter them based on your budget, the feature set you need, and industry type (property management, mortgage, land broker, home staging, etc.).


With templates, you won’t have to start from scratch, and you won’t have to pay and spend time with a web developer. Besides, they come with features and integrations that are made for real estate businesses, like loan calculators, contact forms, and home search tools.

Easy to Use

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Using pre-made web themes is a fast and easy way for agents to create websites with a polished look. They don’t call for a lot of technical know-how or expertise.

In particular, many of them (e.g., those compatible with WordPress, MotoCMS, Shopify, etc.) have beginner-friendly drag-n-drop features and straightforward administration interfaces that make it easy to add content, change colors, and adjust the page layout.

Plus, all premium themes come with step-by-step instructions from the authors and provide free technical support. That’s why they’re perfect for brokers who are not designers but want to put up a sleek, expert-looking website in no time flat.

Professional Design

The current trends are taken into account while creating real estate templates. They use modern fonts, are ready for retina displays, and have well-planned layouts to show off properties and services. This ensures that the site looks professional and stands out from the competition.

Templates also work well with search engines, which means they can help potential buyers find them. This may improve brand recognition and drive more potential customers to your website.

Clear Navigation

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If you want your users to have an impressive experience, you need to keep navigation as simple as possible. It allows realtors to showcase their services and properties in an organized manner, making it easier for visitors to find what they’re looking for. This includes easy-to-use menus, a page for getting in touch, a list of properties, and well-labeled categories.

Templates usually include search bars and filters that make it simple for users to narrow their search quickly based on things like location, price, and amenities. This helps to ensure that prospective buyers can easily find the properties they are looking for.

100% Responsiveness

With responsive design, web pages look good on any device, whether it’s a desktop computer, a tablet, or a smartphone. This gives visitors the most comfortable experience possible. In other words, they automatically change the layout and content so that they look readable on any device. This ensures that site visitors have a pleasant experience.

This is especially significant for real estate businesses since most buyers are likely to search for properties on the go. It also lets real estate agents tell more people about their services and the properties they sell. This saves time and effort because they don’t have to build a separate version of their website for mobile devices by hand.

Sites that are optimized for mobile usage also have an advantage in the SERPs, which makes them more visible online.

A Miser Pays Twice

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Even though you can get freebies, you should think about whether the money you save is worth the potential drawbacks or limitations. For instance, free templates often lack the features and functionality needed to create a professional-looking site and do not offer the same level of support that paid products do. Also, free designs could have malicious code in them, which would make them less safe and take longer to load. They may also be out of date, not meet the latest web standards, or have poor customer service (usually, there is no support at all).

In the long run, it may be cheaper to spend money on a paid template because it will work better and be more reliable. Besides, with premium themes, you are more likely to get high-quality designs with the latest features, regular updates, and dedicated support.

Ultimately, it is wise to remember the saying “a miser pays twice”, and weigh the pros and cons of both options.